Musician Stephen Otieno Adera, Alias Stivo Simple Boy has trademarked the viral phrase “Freshi Barida”.

The phrase now trademarked under his name originated from an interview with YouTuber Eve Mungai where he was talking about his music journey.

Early this month, Stevo simple Boy released a song named Freshi Barida that was produced by Mavo On the Beat, a song that has received a good number of traction perhaps which prompted him to trademark it.

A trademark is basically a  type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity

Freshi Barida hit Makers Management Men in Business (MIB) in a statement that said, “any person or company that will use Simple Boy’s slogan without prior notice will risk a lawsuit as the musician owns all the rites to the phrase”.

The statement further elaborated, ” Any use of the slogan Freshi Barida in advertisements or promotion of products, events or for any other commercial purpose without notice will lead to legal charges as per the authority agreement”.

By trademarking the slogan, Stivo simple boy like any creator will be able to earn recognition and even financial benefit from his work whenever someone uses it.